Digital signage is a very cost-effective way to display in-store ads on a standard TV screen. Digital signage makes it easy to create dynamic multimedia customer ads, using text, images and high definition video. Ads that are guaranteed to catch customers’ attention and promote your products and services. And we all know how key effective advertising is to growing your business, driving sales and increasing brand awareness.

One of the many benefits for using digital signage is that TV ad display is software driven. This means you select what ad displayed on a given TV screen and when the ad is displayed. In this way a single TV can display different ads at different times of the day.

Imagine a restaurant owner that wants to display menus on in-store TV screens. With digital signage you can easily display separate breakfast, lunch and dinner menus at the appropriate times. Or how about a retailer that wants to display promotional ads during their Black Friday sales days. Or a local bar that wants to promote special Thursday happy-hour drinks. The applications for digital signage-based TV ads are endless.

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